Another 5 out of 5 star rating on our freelance work

Our most recent client rated our work as 5 stars out of a possible 5 stars. For this project, we developed learning objectives, created sections and section headers, chunked information into graphics, and created knowledge check questions (with response feedback) aligned to the learning objectives created.

Here is what the client had to say following project completion.

“This was my first experience after switching from Elance and my mind was put at ease.”– freelance client

Relevance, a key component of motivation

Keller posited,  motivation to learn is highest when four components are present and sustained: attention, relevance, confidence, and satisfaction (ARCS). When developing instruction, clearly state how the instructional materials the learners will use and the learning activities the learner will complete relate to achieving the learning objectives–and if possible, how the materials and activities relate to the learners’ lives, experiences, or jobs. Establishing the relevance to the learner will make the learning  meaningful and will promote motivation to learn.

John Keller’s paper on his ARCS model

Instructional Designer as Investigator

Problems arise–learners do not meet learning objectives, performance goals are not attained, learners become frustrated–when instruction is created without a thorough analysis. When this happens the instructional designer must put on his or her investigator hat and locate the holes in the content and/or instructional materials. Instructional and training programs that begin with a thorough analysis produce efficient, effective, extraordinary results the first time around.