I suppose every ID (Instructional Designer) has his or her favorite part of the instructional design and development process. As for me, I enjoy scripting content; I feel like the sculptor, and the raw content from the subject-matter-expert (SME) is the clay. I carefully extract the content from the SME, meticulously clarify the content through research and consultation with the SME, then use my creativity, learning theory knowledge, and instructional design expertise to mold content into an efficient and effective instructional unit. The creative energy that ensues is exhilirating, intoxicating, addictive..I heart it.
-WB